This year’s Winter Lighting Celebration took place at Verdi Square on December 5th, following a reception at The Corner, 200 West 72nd street. Attendees enjoyed performances from Mama Mexico’s mariachi band and the Brass Standard Brass Quintet from the Mannes School of Music. Several elected officials were in the crowd to kick off the event, including Parks Commissioner Adrian Benepe, joining the many BMA supporters–and a few passersby too!

2011-2012 Winter Lighting Supporters

2250 Broadway Condominium, Anonymous, The Ansonia, The Apthorp, Astor Court, Barnard College, Beacon Hotel, Carmine’s, Citarella, Columbia University, Columbia University Medical Center, Fairway, Fresh Direct, Jewish Home Lifecare, New York Presbyterian Hospital, RCI, Rochelle and Jesse Shereff, Town and Gardens Ltd.,Trinity Church Wall Street, Union Theological Seminary, Walgreens, and Zabar’s

Current Exhibition

Peter Woytuk on Broadway
(thru April 2012)

This public exhibition of 18 sculpture compositions by Peter Woytuk has been organized by the Broadway Mall Association in conjunction with the Parks Department and The Morrison Gallery. The exhibition starts at Columbus Circle with the monumental “Elephant Pair,” located within the Lincoln Square Business Improvement District, which plants and maintains the malls from 60th-70th Streets. The exhibit continues north along Broadway, culminating with the majestic and graceful “2 Bulls” at 168th Street.

About the Artist

Peter Woytuk (American, b. 1958) is recognized internationally for his sculptures of animals. Woytuk cleverly reduces their shapes to essential forms, allowing the power and elegance of his subjects to become both graceful and whimsical expressions of mass. Using a style that is at once descriptive and expressive, Woytuk also enjoys altering the scale of everyday objects such as tools or fruit, which in his hands are transformed into animated participants in the composition.

This year’s Spring Gala was held at the American Academy of Arts and Letters, an honor society housed in three historic Beaux Arts buildings on Audubon Terrace in upper Manhattan. Guests were treated to a preview piece by Peter Woytuk, who’s exhibition will debut on the Broadway Malls October 2011.

The Eugene Hide Award recipient was Tom Allon, a lifelong Westsider and the President and CEO of Manhattan Media, a multi-media company that owns 12 magazines and newspapers. The publications inform diverse residents about the issues facing their neighborhoods.

Special Thanks to our
Wonderful Underwriters

Sponsors
Connie Steensma & Rick Prins
Sheila Hefron & Michael Rankowitz

Patrons
Columbia University
Con Edison
Fairway
Deborah C. Foord
Pierre Levai-Marlborough Gallery
The Morrison Gallery

Exhibition Opening

Peter Woytuk on Broadway
Opening Ceremony
October 21st, 2011
11 AM Verdi Square

This exhibition officially opened on October 21st, at a ceremony in Verdi Square at Broadway and 72nd Street. The guest of honor, artist Peter Woytuk, was accompanied by owner of the Morrison Gallery, Billy Morrison. Deborah Foord, BMA’s Public Art Chair, opened with a welcome and introduced Manhattan Commissioner of Parks and Recreation, Bill Castro. He thanked the artist, Morrison Gallery and BMA for sharing these monumental sculptures with the people of New York, and with the thousands of visitors to our City who will enjoy this exhibition. Festivities continued with Peter Woytuk and Billy Morrison jointly describing the unification of Uptown and Downtown Broadway through the exhibition, beginning at Columbus Circle and concluding at 168th Street.  District 6 Councilwoman Gale Brewer gave concluding remarks about the importance of public art in NYC’s neighborhoods and maintaining the green spaces in our city.

BMA offers special thanks to Linda Alexander and Alexander Marketing for donating public relations services for the exhibition.

Green Matters

What becomes of a years worth of collected fallen leaves in a Manhattan cemetery?
They are turned and ground to decompose into nutrient rich compost.

What happens to the compost?
It gets delivered to and spread on the Broadway malls. In fact, all 300 cubic yards of compost was distributed to 65 malls in the fall of 2009 with the support and cooperation of the Trinity Church Cemetery. Recycling on a grand scale and the largest sustainability project undertaken by Broadway Mall Association.

Why is the compost so beneficial to the malls?
Compost contributes organic matter to the soil stimulating microorganisms and contributing nutrients to the soil such as nitrogen and phosphorus, essential for plant growth. Compost improves soil structure, which allows nutrients to reach plant roots and increases water retention in the soil.

We’d like to thank the following photographers for the images used on this site:

James Bourdaghs
Anne Warner Linville
Melissa McArdle
Laurence P. Mitchell
Gerald Peart
Ondie Suarez
Don Sussman

This site was designed and programmed by Coa Design.

Beautify, Maintain & Appreciate

The mission of the Horticulture Program of the Broadway Mall Association is “…to beautify and maintain the malls of Broadway…”

Beautification
An effective landscape design is like collage art in three dimension. It should have form, visual balance and scale. In the landscape, the “paint” and materials are applied to create layers, from the canopy of shade trees to the shrubs, the perennials and annuals and finally the ground cover. Varying height, mixing textures and planning seasonal succession contributes interest to the composition. Color is used to provide harmony or contrast, creating a soothing mood or an atmosphere of excitement. All these principles of art need to be accomplished within the context of a sophisticated understanding of the unique requirements of each plant species and the conditions that are needed to support their growth.

A successful planting design will inspire, bring pleasure to the viewer, sometimes even delightful whimsy and surprise. Be seated at one of our benches and enjoy the show.

Maintenance
The plants selected for the malls need to be low maintenance and drought tolerant due to budget constraints and the practical challenge of getting water to the gardens. To maintain our 10.6 acre parkland, we contract with landscape professionals and community partners to plant annuals in the spring and bulbs in the fall as well as to provide bimonthly maintenance services. We also contract with several service providers to water the end beds three times weekly and remove trash daily, supplementing the services provided by the Department of Parks.

Replacement planting reflects the dynamic character of our landscape, not to mention the demanding conditions in a 20 foot wide median bordered by six lanes of traffic! A certain portion of our annual budget must be applied to ongoing replacement of trees and shrubs that have aged off or failed.

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Lincoln Square Business Improvement District

lincolnbid.org
We work closely with the Lincoln Square Business Improvement District which has primary responsibility for the Malls between 60th and 70th Streets.

Community League of the Heights (CLOTH)

cloth159.org
Since 1952, the Community League of the Heights has been dedicated to the improvement of the quality of life for residents of the southern Washington Heights area. The Broadway Mall Association began this partnership 3 years ago, after a survey revealed how concerned merchants and business people from Washington Heights were about the condition of the malls above 135th Street. BMA was happy to partner with CLOTH to start a grass roots effort to inform the community about ways that they could get involved. We went door to door to raise funds to light many of the blocks uptown. Out of this effort grew the Broadway Uptown Business (BUB) group and we are looking for additional ways to partner with them to keep Broadway clean and in bloom.

DOE Fund

doe.org
Best known for the beloved “men in blue” of its Ready, Willing & Able (RWA) program, The Doe Fund is one of New York City’s leading human services providers for homeless and formerly incarcerated people. Since 2003, these hardworking individuals — who can be seen each day in their trademark blue uniforms, cleaning 150 miles of city streets — have  been providing horticultural maintenance, supplemental sanitation, and watering services to the Broadway Mall landscape. This paid transitional work is the first step these individuals take in RWA, a holistic program that also offers safe, secure, drug-free housing; comprehensive support services; occupational training; and educational opportunities.  Participants “graduate” from RWA when they have obtained permanent, full-time employment, maintained their sobriety, and have secured self-supported housing, returning to their communities as taxpaying, responsible citizens and to their families as contributing parents.

Washington Heights

155th to 168th Streets

To the west of Broadway at 155th Street is the Audubon Terrace Historic District, an early 20th century Beaux Arts complex of buildings on what once was the country estate of the naturalist John James Audubon. Today Audubon Terrace is the home of The Hispanic Society of North America, American Academy of Arts and Letters, Boricua College and Church of Our Lady of Esperanza.

The Malcolm X and Betty Shabazz Memorial and Educational Center is in the historic Audubon Ballroom at 165th Street and Broadway.

What’s in bloom?
The Rock Gardens
The Rock Gardens in the malls from 164th – 168th Streets across from New York Presbyterian Hospital were designed by landscape architect, Donna Gutkin. In the summer season these Rock Gardens feature perennials and annuals.

West Harlem

125th to 155th Streets

The dramatic span of the #1 subway trestle across the Manhattan valley temporarily interrupts the Broadway Malls. 125th St., recently named one of “America’s Ten Greatest Streets” by the American Planning Association is the gateway to famous Harlem attractions such as the Apollo Theatre and the Studio Museum.

This area’s neighborhoods reflect its rich history. Hamilton Heights, lies east of Broadway and was once the site of Alexander Hamilton’s summer home, built in 1801 when the area was a sparsely developed suburb of the city. Currently under renovation, his home, “The Grange,” is scheduled to reopen to the public in 2010.

A little further north is The Sugar Hill Historic District, named after the so called “sweet life” of its residents who included W.E.B.DuBois, Thurgood Marshall, Paul Robeson and Count Basie.

Plaques on Broadway at 148th and 153rd streets mark locations of important lines of defense in the Battle of Fort Washington during the Revolutionary War.

What’s in bloom?
The Gateway Mall
Designed by public garden designer, Lynden Miller in 2006, the mall from 135th to 136th streets is the gateway mall to West Harlem. Bold plantings in the end beds of golden yellow Yucca ‘Color Guard’ and Berberis ‘Royal Burgundy’ draw your eye as you reach the top of the rise in the northbound lane of Broadway. Yellow broom and red Knock Out shrub roses carry the color theme into summer.

Rosa ‘Iceberg’
June blooming Rosa ‘Iceberg’ is planted in mass in the Broadway Mall at Trinity Church Cemetery between 153rd and 155th Streets. A pure white Floribunda rose, ‘Iceberg’ is a distinctive element of this unique double length mall, designed in 2008 by landscape designer Anne Warner Linville. White flowering plants and green foliage replicate the cool and contrasting effect of the adjacent Cemetery’s verdant setting and white marble gravestones. Variegated foliage of Cornus ‘Ivory Halo’, Liriope ‘Silver Dragon’ and Solomon’s Seal repeats this theme.

Heritage Roses
The Broadway Malls were among the sites chosen for the first plantings to inaugurate the Heritage Rose District of New York City. The first of its kind in the country, the Heritage Rose District is a collaborative project of Manhattan Borough President Scott M. Stringer and the Heritage Rose Foundation. Inspired by recent plantings of heritage rose bushes at the graves of notable New Yorkers interred in Trinity Church Cemetery, community leaders conceived of the Heritage Rose District as a means to strengthen the public’s ties to the rich heritage of Washington Heights and West Harlem and to raise the visibility of these neighborhoods.

Among the heritage roses planted in the Broadway malls is ‘Audubon’ a red rose celebrating the famed naturalist John James Audubon whose estate became Trinity Church Cemetery in the mid 19th century.

Upper West Side

70th to 110th Streets

One of New York City’s largest historic districts, the Upper West Side includes some of the city’s most magnificent buildings—The Dakota, the Apthorp, San Remo, the Ansonia, the Beresford and the El Dorado, among many others.

Originally the location of the villages of Harsenville and Bloomingdale, the area was essentially open country in the 18th century, dotted with farms and country estates. By the early 20th century, the area was framed by Riverside Park and Central Park. Brownstones were constructed on many of the numbered streets, and along the avenues what would become Manhattan’s characteristic high rise luxury buildings made their first appearance.

What’s in bloom?
Gorgeous Tulips
Each year, nearly 40,000 tulips planted in the malls herald the warmer days of Spring. Luscious displays such as this meandering ribbon of tulips punctuated by bright yellow daffodils give pause to every passerby in April.

‘Heaven Scent’ Gardenias
‘Heaven Scent’ gardenia test plants were sent to BMA by McCorkle Nurseries in Marietta, Georgia and planted in selected sites in the malls in October 2009.

Intensely fragrant, ‘Heaven Scent” gardenias have abundant white blossoms in the late Spring and repeat bloom during the season. In the fall and winter, seed pods emerge and mature from green to yellow, orange then red, creating seasonal interest. The gardenias are being evaluated for reliability and low maintenance as well as their ornamental characteristics and public appeal.

‘Crimson’ Azaleas
A bodacious swath of Girard ‘Crimson’ Azaleas blooms in late April to early May accentuating the wide curve that Broadway takes at 107th–108th streets.

Morningside Heights

110th to 122nd Streets

This area with its seven colleges and universities is the academic capital of New York City including Columbia University, Barnard College, Manhattan School of Music, Union Theological Seminary, Teacher’s College and Bank Street College of Education. The area is also home of St. John the Divine, the world’s largest gothic cathedral and Grant’s Tomb National Monument, where the 18th president is interred, the only president whose final resting place is in New York City.

What’s in bloom?
The gardens from 112th–117th streets play with the school colors of Columbia University and Barnard College starting the spring season with blue and white pansies. In summer and early fall, white hydrangea blossoms and the prolific white sweet alyssum, contrasting with nepeta and blue salvia, welcome the incoming freshmen students! Public garden designer Lynden Miller played a consulting role on these gardens in the 1990’s, softening the concrete edges with the indestructible Euonymous ‘Coloratus’.

The Longest Garden on America’s Oldest Road

From Columbus Circle at 60th Street in midtown, to 168th Street near the George Washington Bridge, a ribbon of New York City parkland winds its way along Broadway. This strip of trees, shrubs, and seasonal plantings, known as the Broadway malls, creates a “front yard” for the communities of the Lincoln Center area, Upper West Side, Morningside Heights, West Harlem and Washington Heights.

Broadway begins at the southern tip of Manhattan and reaches 150 miles all the way to Albany. It is the longest street in the world. New York City first acquired the land in 1855.

Historically, most of the lower course of Broadway was said to follow the routes of old Indian trails. Farther north it generally followed the line of Bloomingdale Road. Beyond the Harlem River, it becomes part of the highway to Albany.

In 1869, the “Boulevard” (as it was once known) modeled after the Champs Elysées in Paris opened, featuring landscaped medians with broad planted walk-through malls. Streetcars ran right along each side of the malls. As the Boulevard began to develop hotels and apartments, the street was paved and by the 1890s it was a favorite route of bicycle riders. In 1899, it was formally named Broadway.

When construction of the Seventh Avenue IRT subway line began, the malls were torn up and later re-established in 1904. For more information about the history of the Broadway Malls, click here

Manolo Valdés

“On Broadway”
May 2010—January 2011

Carole Eisner

“On Broadway”
September 2009—April 2010

Chakaia Booker

“Destiny Unchanged”
May 16—June 29, 2008

Boaz Vaadia

“Celebrating 40 years of Public Art in NYC Parks”
October 2007—April 2008

Tom Otterness

“On Broadway”
September 2005—February 2006

A bench on the Broadway Malls is more than a place to sit. Each adopted bench has a story to tell—whether a tribute to a loved one, or a hello to the city. A bench can be adopted for $3500 to remember a special person, as a unique gift, or to celebrate meaningful occasions. Each bench is maintained for 20 years and comes with a dedication plaque with a personal message. All benches on the Malls are replicas of the 1939 World’s Fair benches, a combination of wood and iron, typically used in plazas.

Bench plaques measure 2″ by 5 1/2″ and are made of stainless steel with black lettering. There is room for 20 to 25 words. Text must be approved by the BMA.

Bench adoptions are tax deductible as permitted by law.

To Adopt-A-Bench online, click here.

To pay by check, download this form and send the completed form with your check for $3500 payable to the Broadway Mall Association to:
Broadway Mall Association
2095 Broadway, Suite 403
New York, NY 10023

For more information please call 212.491.6470

Each winter BMA Lights Up The Nights on upper Broadway during the dark winter months. As part of our mission to beautify Broadway, BMA installs vibrant lighting from 70th to 168th Street, from Thanksgiving through the end of February.

We count on businesses, coops, institutions and residents on or near Broadway, who truly understand how a beautiful, well-lit front yard increases the value of residential and commercial property. Our goal is to have every mall ablaze with lights and the safety, good will and lifted spirits they will create. Each mall costs $2000 to $5000 to light; donations are tax-deductible to the extent allowed by law.

Donors receive invitations to, and special recognition at the Light Up the Nights family celebration each December.

Click here for more information on the 2011-2012 Winter Lighting Celebration and Supporters.

The Broadway Malls provide the perfect setting for the temporary exhibition of sculptural artwork. In cooperation with the New York City Department of Parks & Recreation, local community groups, artists and galleries, BMA is committed to bringing rotating exhibitions of artwork to the public to further beautify the Malls and the neighborhoods they pass through. To date, BMA has hosted five extraordinary exhibitions—the work of Boaz Vaadia, Chakaia Booker, Tom Otterness, Carole Eisner and Manolo Valdés. For more information on these artists and their exhibitions, click here.

In 2009, we introduced an audio cell phone tour to accompany these exhibitions. By calling a number (given on signage at each location) one can hear the artists’ own description of each sculpture. Listeners are invited to leave comments—and many do. In 2010, we added a Spanish language line to the audio tour.

We invite artists and their representatives to contact us to discuss a possible exhibition. Initial inquiry submissions must include a written proposal which includes an artist’s statement, together with photographs of proposed artwork.

For 30 years, the Broadway Mall Association (BMA) has worked to beautify and maintain the malls. Founded initially as a community organization in 1980 by Eugene Hide to address neglect of the malls stemming from the City’s fiscal crisis of the 1970s, the BMA became a not-for-profit organization in 1987. Today, BMA remains committed to carrying out Eugene Hide’s vision of the Broadway malls as a beautiful stretch of greenery uniting the diverse neighborhoods along Broadway.

Broadway Mall Association serves millions of New Yorkers who live and work in the Upper West Side, Morningside Heights, West Harlem and Washington Heights. BMA also works to plant the seeds of economic development by upgrading and maintaining the malls and by providing winter lighting and public art exhibitions along upper Broadway.

To carry out its mission, BMA has forged strong relationships with government agencies, local business leaders, and other not-for-profit organizations. The Lincoln Square Business Improvement District has primary responsibility for planting and maintaining the malls from 60th to 70th Street; the Goddard Riverside Community Center Green Keepers and the Doe Fund provide on the job training in landscaping, and the Community League of the Heights works to mobilize businesses and residents uptown to support the maintenance and lighting of the malls.

To maintain our 10.6 acre parkland, BMA contracts with landscape professionals and community partners to plant annuals in spring, bulbs in fall, and to provide bimonthly maintenance. We also partner with other organizations to water the gardens regularly and remove trash, supplementing services provided by the NYC Department of Parks & Recreation.

The City Council and NY Academy of Medicine honor BMA with the Age-Friendly Award
“Older adults appreciate that the Broadway malls are closer to their homes than other parks”
more info

BMA Selected by DesigNYC as one of 10 Pilot Projects
more info

BMA Acknowledged During National Disability Employment Awareness Month
Download (PDF)

The Nation’s First Official Heritage Rose District on the Broadway Malls
Download (PDF)

Press:

1/5/12
“Parenting: Where To Go 1/5/12″
Shelley Goldberg | Link

11/22/11
“Broadway Malls-Woytuk Sculptures”
Andy Guo, NYU Journalism | Link

11/11/11
“Peter Woytuk’s Animals are Starring on Broadway”
Arts Observer | Link

10/26/2011
“Wild Animals on Broadway”
West Side Spirit | Link

10/25/2011
“Broadway goes bronze”
Manhattan Times | Link

10/23/2011
“Eye on New York: Peter Woytuk’s Broadway Sculptures”
CBS New York | Link

10/18/2011
“Artist’s Public Sculpture Exhibit Turning Heads on Upper West Side”
CBS New York | Link

10/14/2011
“NYC’s art bronze age”
The New York Post | Link

10/6/2011
“Putting Museumgoers on the Fast Track”
The New York Times | Link

Board of Directors

President
Robert F. Herrmann

Vice-President, Development
Nancy G. Chaffetz

Treasurer
Ted Kovaleff

Secretary
Dianne LaBasse

Board Members

Robert S. Buford
Stewart Desmond
Margaret A. Doyle
Deborah C. Foord
Siobhan McDermott
Jeff Rothstein
Anne Strauss

Director of Horticulture
& Landscape Design
Anne Warner Linville

Office Manager
Ondie Suarez

ex officio
Adrian Benepe
Commissioner
NYC Department of Parks & Recreation

William T. Castro
Manhattan Borough Commissioner
NYC Department of Parks & Recreation

Advisory Board

Barbara Adler
Linda S. Alexander
Tom Allon
Beverly Bartow
George Beane
Mort Berkowitz
Doug Griebel
Barbara Hohol
Carol Loewenson
David McAlpin
Catherine Morrison
Michael O’Neal
Helen Rosenthal
Jesse Shereff
Anthony Uzzo
Barbara Wagner
Lori Zabar ]]> http://www.broadwaymall.org/our-association/board-of-directors-advisory-board/feed/ 0 http://www.broadwaymall.org/style-guide/ http://www.broadwaymall.org/style-guide/#comments Thu, 18 Mar 2010 18:56:39 +0000 admin http://69.36.41.163/style-guide/ HTML Mark-Up

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Goddard Riverside

goddard.org
The Broadway Mall Association proudly begins its 15th year of partnership with Green Keepers and TOP Opportunities, having provided more than 100 crew members with training and employment on the Broadway malls. Green Keepers, part of the Goddard Riverside supported employment program, is a social enterprise business providing general horticultural maintenance, sanitation service and watering to the malls. Crew members of the Green Keepers are adults living with mental illness. They work closely with the Broadway Mall Association and the NYC Parks and Recreation Department staff to maintain the beauty and cleanliness of the malls while learning to interface daily with the general public and local businesses. Such on the job training with Green Keepers provides eligible crew members, job placement opportunities on landscape and sanitation crews of community green spaces and public areas.

President of the Broadway Mall Association, Robert F. Herrmann, was recognized in October 2009 as Employer of the Year by the State Education Department Office of Vocational and Educational Services for Individuals with Disabilities (VESID) as part of National Disability Employment Awareness Month for providing employment opportunities and helping them to regain their independence. For many this is an opportunity to reenter the world of work after years of homelessness, poverty and debilitating symptoms of mental illness.

UAGC/Brandeis Partnership

www.uagreencareers.org/
For sixteen years, BMA has successfully collaborated with Louis D. Brandeis High School to provide a summer internship program for select students enrolled in the academic horticultural curriculum. This year, BMA continued the program with students from the Urban Assembly of Green Careers, one of the schools on the Brandeis Campus. Each spring, the school’s horticultural classes prepare and plant the end beds of the select malls in the 80’s along Broadway using the malls as an outdoor classroom. Then, for six weeks during the summer, the BMA Summer Youth Gardening Program employs two teams of four students and their supervisors. Two adult teachers and supervisors are hired. The students maintain and care for the beds in the early morning, then return to the school for classes in science and biology to enhance their scientific inquiry skills.

Vanessa Spiegel, master gardener and former coordinator of the program said, “This is the kind of program that needs to be replicated. So many children, particularly African American and Latino children get a bad reputation. The more they are seen working on the malls, the more people in the community change their attitudes about them. And for the children, it’s instant gratification for them when people come up and tell them they are doing a great job. Also the children are learning the value of being a part of making the community a better place to live.”

The Summer Gardening Program nurtures a new generation of young people who value and care for the natural resources right outside their doors.

Broadway in Bloom

As the seasons change, so do our featured plantings. Look for:

Spring
April ushers in a riot of color as nearly 37,000 fall-planted tulips debut on Broadway, with narcissus in a strong supporting role. The magnolia trees behind many of  the end beds are also in full bloom, opening in magenta and fading to pale pink. Flowering crabapples and cherry trees blossom in May. Crimson azaleas at 107th Street take center stage; white double file viburnums are in array at 90th, 106th, and 153-155th Streets.

Summer
Roses set the summer stage in June, with many varieties in colorful display in the 130s and 140s and among the Heritage Rose Foundation plantings at 152nd and 153rd Streets. White Floribunda Rosa ‘Iceberg’ gives a solo performance in the mall at The Trinity Church Cemetery 153rd to 155th Streets. Pink rosa rugosa is in bloom from 94th to 95th Street.

The hot late summer days strike the high notes of color with blossoms of orange daylilies, Asiatic lilies, Rose of Sharon, yellow yarrow and pink and white hydrangeas, complemented by coleus, trailing sweet potato vines, Russian sage and catmint.

Autumn
Visitors can enjoy the curtain call of the season with ‘Autumn Joy’ Sedum, asters and Rudbeckia, against a backdrop of the yellow and orange foliage of hawthorne, honey locust and ginko trees.

Winter
Against a green curtain of hollies, euonymus and yews, the illuminated malls sparkle like diamonds on a necklace.

Please contact us with your comments and questions: broadwaymallshorticulture@gmail.com

Keeping up appearances on Broadway costs a great deal of money because, as you can see, the work is never finished. This is why we need your continuing support. To give you an idea of how valuable your help is, here is a sampling of what your contribution “buys” on Broadway:

Here’s a complete listing of donation levels:

$50 $100 $250 $500 $1,500 $2,500 $3,500 $5,000 $10,000

Plant 50 tulips Plant 100 daffodils Remove 38 bags of trash Plant 10 rose bushes Plant a garden of annuals Underwrite internship program Adopt a bench Light an entire mall in winter Adopt a mall

Please help us to keep Broadway beautiful by contributing today!
The Broadway Mall Association is a not-for-profit organization. All contributions are tax-deductible to the fullest extent allowed by law. A copy of our Annual Report may be obtained, upon request, from the Association or from the Office of the Attorney General Charities Bureau, 120 Broadway, New York, NY 10271

Without our partnerships with local community groups, businesses, residential buildings and neighbors, we could not continue our work to beautify and maintain the malls of Broadway. BMA also supports the work of the Lincoln Square Business Improvement District which has primary responsibility for the malls between 60th to 70th Streets.

The Horticulture Program of Broadway Mall Association is supported by the work and dedication of our Community Partners:

• Louis D. Brandeis High School
• Goddard Riverside
• Other Partnerships

“Broadway in bloom is an array of colors, texture and lights, like jewels in the string of a necklace.”

–Adrian Benepe,
Commissioner, NYC Department of Parks & Recreation

What is 5 miles long, 20 feet wide and green?

The Broadway malls extend nearly 5 miles along Broadway from 60th Street to 168th Street and comprise 10.6 acres of green parkland. On average, each mall measures 240 feet in length by 20 feet in width. In an earlier era, the malls were broad, grassy promenades for pedestrians. Today’s Broadway malls are traffic medians lined with shrubs and shade trees, and are bordered on each side by 3 lanes of north or southbound traffic.

At the north and south ends of nearly every mall there are gardens or end beds, which typically measure 9 by 11 feet. These gardens are planted with shrubs, roses, perennials, ornamental grasses and annuals, and designed to provide seasonal interest and a display of color and texture to engage the senses. The end beds are fronted by benches and are adjacent to the pedestrian crosswalks at each intersection. These areas provide community residents and visitors with a place to pause, sit and meet others or read under the shade of a tree.